Thursday, February 14, 2008

Who knew what Videocracy would lead to?

I knew it was a special event - "by invitation only" - to see what we could expect on YouTube in 2008. I knew, since it was Google, after years of working with them, that the event would be nothing short of grandious. Apparently "no press" doesn't mean "no buzz"... COOL! :) Last night was not only informative but fun.
http://mashable.com/2008/02/14/youtube-videocracy/
The night reinforced our latest "left turn" - time is now to engage with your audience rather than talking at them. In addition to numerous self-made "talent" from popular YouTube pages, many big hitters from YouTube, Google, cnn.com, P&G and the entertainment industry spoke on behalf of the benefits of video.
My brush with fame was popping over to where Damon Wayans was sitting to sit with him and just say 'hi'. He was demoing a string of clips from his upcoming sketch comedy channel on YouTube: WayOutTV. He mentioned it launched that night, and that he and his creative team were developing the sketches. It's very "In Living Color" which for me, put the Wayan's brothers on the map. http://punchlinemagazine.com/blog/?p=641 We had fun with ths moment for the rest of the night! But as usual, Google were great hosts and we had way more fun than planned!

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