Ok, so no one can tell me it's just the usual experience one has when they recall and reminisce about childhood - Girl Scout cookies are getting smaller! I just had a peanut butter cookie, and it was all I could do to find filling in it! The image on the box is misleading and false marketing - there is no peanut butter filling oozing out the edges and through the little hole in the cookie.
Finding this, a colleague of mine noted maybe they've changed bakeries...and yes, they used to be made in NJ and now they are not. And I must admit, the taste has not gotten worse - overall the usual suspects (Thin Mints, Samoas, Trefoils...) all taste amazingly the same as they did when I was 8. But much to my dismay, the names have changed. Why?
Now, while I'm usually one to prefer tradition, I have to say the new Cafe cookies are good - sort of the adult equivalent to Newmans ABC cookies for children, or old fashioned animal cookies. That's nice. And I guess, like anything, increasing market size means increasing your product portfolio to appeal to more consumers....it's just sad that inflation and market expansion have to come at the expense of good old fashioned quality!
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